Selim Sariyerli

Pharma commercial excellence

Commercial excellence in pharma and specialty healthcare.

Commercial excellence professional with 20 years of experience in global pharma and specialty healthcare. My work covers sales force effectiveness, CRM and digital infrastructure, and analytics, from single-country teams to programs spanning many markets.

Get in touchSee my focus areas
Portrait of Selim Sariyerli
20 yearsin global pharma and specialty healthcare
PhD and Executive MBAmanagement and organization
Global and regionallarge multinationals and specialty pharma
Three languagesEnglish, French and Turkish, fluent

Expertise

Where field performance, digital and data meet

Sales force effectiveness

Targeting, segmentation, field coaching and the processes that support consistent field execution.

CRM and digital

Field-facing systems that reps actually use, built to support the way teams work.

Launch excellence

Getting new products ready for market, from planning through the first months in the field.

Competitive intelligence and analytics

Turning market and field data into clear decisions for commercial leaders.

CRM platformsVeevaIQVIA OCE

Focus areas

Areas of contribution

  1. Customer engagement

    Customer engagement programs built on next best action and omnichannel approaches.

  2. CRM and analytics transformation

    Customer analytics and CRM transformations led across regions and markets, with governance and ownership shared with local teams.

  3. Operational efficiency

    Global omnichannel analytics and standardized reporting to support efficient CRM operations.

  4. Launch support

    Support for commercial launches, covering field readiness, CRM and commercial analytics.

  5. Field adoption

    Rollout, training and feedback loops for new CRM and digital tools used by field teams.

Career

Experience

  • 2025 to 2026

    Novocure

    Omnichannel enablement, digital companion apps and CRM strategy.

  • 2016 to 2024

    Ferring Pharmaceuticals

    Global CRM and customer analytics, KPI and reporting frameworks, omnichannel and next best action.

  • 2015 to 2016

    Lundbeck

    Sales force effectiveness and CRM launch.

  • 2014 to 2015

    AbbVie

    CRM and e-detailing launch, business intelligence.

  • 2012 to 2014

    Novo Nordisk

    First global e-detailing project.

  • 2009 to 2012

    UCB Pharma

    Market intelligence, territory design and sizing.

  • 2006 to 2009

    Novartis

    Marketing, sales force effectiveness and field sales.

Happy to share more detail on any of these roles. Get in touch.

EducationPhD in Management and Organization, Executive MBA, BSc in Management Information Systems
CertificationsIMD Digital Transformation in Practice, EPFL Machine Learning, SAFe Agile Product Owner
LanguagesEnglish, French and Turkish (fluent), German (conversational)

Let’s talk

Based in Pully, near Geneva. Open to conversations about commercial excellence roles and projects.

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